Ariel Borremans

Ariel Borremans is reputed for his brilliant design skills and uncanny ability to look beyond the immediate needs of clients and envision where the market is headed for. His elegant sense of style and his vast knowledge of cutting edge design technique have placed him on a short list of respected advertising visionaries.

The son a well-known Quebec actress and a professional art photographer, Borremans was born into the arts, literally. He grew up in Québec, Canada, where he was steeped in a North American culture tinged with a European flavor. After studying Graphic Design in Montreal, New York, and Cambridge, England, he worked on three continents, honing his natural ability to develop designs that effectively bridge classes, cultures, and eras.Young Borremans first worked in Chicago, freelancing for different agencies, notably Leo Burnett, where he was trusted with branding and packaging design assignments for such household names as Visa, Virginia Slims, and General Motors.

Eager for new experiences, Borremans went on to Paris, where Fairchild Publishing chose him to create the graphic design template of the European counterpart of prominent glamour publication W Magazine and build the first European editorial team. Borremans suggested a bold move from the tabloid size to the oversize format the industry has grown so accustomed to. More than a decade and a half later, the graphic design template defined by Borremans in the mid-nineties still holds true.

After Paris came Hamburg and then Montreal again while Borremans also kept on the move professionally, creating a host of company logos, brandings and packagings on the way, also designing logos and album covers for record companies–including the program for Celine Dion’s last world tour before she took up residence at Caesar’s Palace in Vegas–and creating multimedia shows in Los Angeles, Maui, Las Vegas, Ottawa and Montreal, among which the largest projection ever set up in North America.

Today, Borremans balances his nomadic and sedentary inclinations by spending most of his time between Montreal and Shanghai, where he enjoys the thrill of witnessing history in the making, as China moves boldly into the global market economy.