We at Taylor Brothers Farms have always had an outward vision, a sense that we could not just limit ourselves to the US market. We understood that even though our product was first rate, our image was ordinary to say the least.
We approached Monkey and Snake, an internationally experienced creative agency. They had done large corporate projects for other food companies such as, Miki Prune, and we were impressed with their results.
We trusted them with a complete rebranding of our company. They delivered a fresh new identity for us that we could be proud of, placing us firmly in the 21st century with a new logo, new packaging, smart marketing strategies, innovative television commercials, internet marketing, new point of purchase display graphics and an entirely new website.
Armed with a new, revitalized company brand, we came to the conclusion that the next big market was going to be China. But how does a small company like ours, approach such a massive foreign market. Monkey and Snake had the vision. Among other strategies, Monkey and Snake decided to lead with “Made in America”. This would be our most formidable selling point, in a market plagued with food safety issues, traceability proved to be an essential sales tool. The results have been impressive.
Our operations are now global, with plants in Poland and Korea, we knew this new identity would help Taylor Brothers Farms to gain market share in these countries and it has.
Our trust in Monkey and Snake has paid off beyond our expectations with strong sales and growing market share year after year for the last 4 years that we have associated with them. We will continue to work with Monkey and Snake especially in the China market. Their foreword thinking, creativity and market savvy have been invaluable to us.
Taylor Brothers Farms