The thing about working with extremely creative people is that work does not feel like… work.
We collaborate with some of the very best people in the business. That’s a must. So when we do any filming we like to work with Raul Gonzo. Raul is a brilliant film maker. Most importantly he is a great friend to us. When we work on a project, we seem to fall right into sync with each other.
No titles, no ego. If he wants to direct, I hang back as director of photography. If I want to direct then he is happy on camera. Both of us realize that the final product we are producing is the reason why we are there, not our egos.
So when Raul and I worked on a youth oriented Scion automobile commercial for the Singapore market, I knew that the concept had to be wild. It was. It had to be technically tricky, It was. It had to be fun and unexpected. It was. (sorry we cannot show any stills from this shoot)
The shoot went perfectly (thanks to careful planning, preparation and the best crew in the business). We all had an absolute blast… But that’s the thing, we always have a blast. When the shoot was ending and “martini take” was called, the crew groaned with disapproval and hung out long after the set was cleaned and equipment was stowed (it helped to have some models on set)
The point is,,, When an experienced creative ensemble is in sync, work becomes a great excuse to do what you love, with people who love this form of art as much as you do. So getting paid is a nice bonus, but it is a device that allows you to keep doing what you love. And ultimately the final product is a reflection of this great passion. And isn’t that the way it should be?