China, the “kingdom of bicycles” has over 500 millions of them, but most are very humble machines. Times are changing and more Chinese consumers are discovering the pleasures of road and mountain biking.
They are buying better bicycles and equipment. Specialized has been following the trend closely, opening over 9 new shops in mainland China and Hong Kong. In order to reach it’s clientele, Specialized has produced a catalog specific to this growing market.
Monkey&Snake was approached by Minh Tuan Khuu to create a new document unifying three different existing catalogs.
We only kept models available to the Chinese market, creating dynamic new layouts to show the bicycles and equipment at their best.
This well designed and efficient catalog will help branding Specialized in China as a premium brand and generate increased sales.
Monkey&Snake believes in bringing premium brands in this expanding market and will continue in this direction.