How to sell China in China? A Finnish company has been exactly doing this with the help of Monkey&Snake.
Iittala is a Finnish design company specializing in houseware objects made on the principle of “modern Scandinavian design”. One of the first major successes was the glassware designed by Aino Aalto, followed later by the glassware of Alvar Aalto. Today iittala continues to create glassware that is as attractive as it is functional. Its brand encompasses a range of glassware, cookware and art pieces that continue to push boundaries in the name of ingenuity.
With this in mind, Monkey&Snake has been working with iitala to introduce their high quality range of products to the Chinese market.
Chinese consumers like the weight of a good wine glass, and appreciate the quality of fine china. They have the means, but often lack the correct product information.
In order to correct this situation, we created this gift box paper band telling the history of the pieces and of it’s designers. We hope to do much more in the future and help iitala take a good share of this ever growing market.